Thanks to the hard work and long hours put in by Red Froggers and volunteers, Soldier Field was transformed into a white washed utopia for beer lovers. Complete with live music, games, educational sessions and a spontaneous mob of dancers, the festival had people walking out grinning from ear to ear.
The event took place on Saturday, May 11th, and was met with resounding approval from the attending drinkers and breweries alike. As the first beer festival that Red Frog has produced, recruiting the desired amount of breweries to attend the festival was no small challenge. While RFE has tremendous credibility when it comes to producing large-scale events, a beer festival was something completely new. One hundred breweries from all over the Midwest and elsewhere participated in the festival, including Boulevard, Sam Adams, Shock Top, and even a meadery called Wild Blossom. One of Wild Blossom’s beverages, Pirate’s Blood, was a fan favorite at the festival. The majority of attending breweries were from Illinois and the Chicago area, but there were a few attending from afar such as Deschutes Brewery, based in Oregon.
The partnership with the staff of Soldier Field contributed to the success in a huge way. The venue itself was a large component of why the event was so spectacular. Sipping some mead or a craft beer under the lights of Soldier Field, walking past the 50-yard line and gazing through the goal posts to the rows of empty seats beyond was a unique experience that every attendee was thrilled to have.
As Red Frog Events continues to grow and experiment, we will take this experience and apply what we have learned towards future endeavors. To be sure, it’s probably a safe bet that this will not be the last beer festival coming from Camp Red Frog.